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At Daydream Believer, we make it our mission to guide and inspire artists
and organizations by providing individualized creative services
including artist management, publicity, consulting, event planning,
team-building, and project management.

Please contact us to tell us more about your project and get a detailed breakdown of services.








Adrienne Lake

Adrienne Lake is a music industry professional who has worked in A&R, publicity, talent buying, consulting and music journalism in the Arizona, Los Angeles and Texas markets. While in Los Angeles, she held positions at Capitol, Giant and DreamWorks Records, the latter of which created an Jr. A&R Executive position for her, where she worked closely with Elliott Smith, Jimmy Eat World, AFI and Creeper Lagoon. As a Music Journalist for Arizona Daily Star, she traveled to cover festivals and conducted interviews with artists such as John Doe, Mike Davis of MC5, Calexico and Peaches. Lake has been a Talent Buyer, Promoter and Programmer for multiple companies and venues, including the world famous Club Congress in Tucson as well as Spider House, Heard Presents (Empire Control Room & Garage and The Parish) and SXSW in Austin.  As a consultant and publicist, Lake has worked with artists, music businesses and nonprofits independently and via Austin Music Foundation before forming Daydream Believer Creative with partner Charlie Faye in 2021.  


She is a member of the Recording Academy, the Austin LGBT Chamber of Commerce and is on boards for The SIMS Foundation and EQ Austin. Lake is also obsessed with creating playlists (her psych rock playlist is over 20 hours long and still growing) and never ever gets tired of seeing live music.

Current and former clients include:

Artists: Caleb De Casper, Chris Conde, The Belle Sounds, Henry Invisible, Parker Woodland, Math Judson, Micah Wagner, Tone Royal, Komorebi, The Western Civilization

Business clients: AmptUp, Willie Nelson's Austin Opera House/200 Academy, School of Rock, Lightstream Presents, Chicken Ranch Records, Austin LGBT Chamber of Commerce's Pride In Local Music, Austin Queer Music Fest, Broken Clover Records, Erin Walter, Bevis M. Griffin, Girls Rock Austin


SXSW Speaker/Music Mentor: 2017, 2018, 2022, 2023

Graduate: Austin Music Foundation’s Music Industry Collaborative and Leaders In Austin Music programs

Speaker/Mentor: TuneCore Artist Consultations, Austin Music Foundation, On Vinyl Media Music Education Program, E4 Youth Legacy Program; District 9 Music Summit; CD Baby's DIY Musician Conference 2022, B2B Session Québec & American Pros 2023

Platinum Records: (A&R) Jimmy Eat World, Bleed American; AFI, Sing The Sorrow 

Austin Music Industry Awards: Runner-up Best Live Music Booker 20017 & 2018

Founder/Co-founder: Safer Venues Fest 2019, Tucson Suffragettes 2004

Boards: EQ Austin, SIMS Foundation

Member: Recording Academy, Austin LGBT Chamber of Commerce, Austin Music Commission

Volunteer: Austin Music Foundation, Austin Music People, SIMS Foundation, Austin Wildlife Rescue, The Amanda Foundation (Beverly Hills, CA), Guide Dogs For The Blind.

Charlie Faye

Charlie Faye is a lifelong musician, songwriter, and recording artist, who has used her experience to help others move forward on their unique paths for over a decade. She carries a strong belief that when it comes to working with artists, nothing should ever be cookie-cutter, because every artist's strengths and goals are different. Faye began doing consulting for musicians in 2011, and currently specializes in artist management and project management for record releases. Her management clients include Wonderly and BettySoo.


Faye's strong management skills and innovative way of doing things were gained by her experience as an artist. She put herself on the map when she did a 10-month residency tour, living in a different city each month, putting together a band of local musicians, and recording a new song in each city. Later, her retro-soul girl group Charlie Faye & The Fayettes garnered major media attention and critical praise, rose into the top 20 on the Americana Radio Chart, and landed her a publishing deal with Rough Trade, getting her songs placed in TV shows like Riverdale and Girlboss. Faye also worked as a music supervisor on the independent film WINDSOR.

Faye has enjoyed speaking on and moderating panels at conferences like Folk Alliance International, AmericanaFest, Austin Songwriters Symposium, and The Annual Steinbeck Festival. She has also dedicated her time to working on projects related to affordable housing for artists. Charlie Faye has completed Austin Music Foundation's Leaders in Austin Music program, and sits on the board of ATX Musicians.  


Current and former clients include:

Wonderly, Traffic Music Group, Willie Nelson's Austin Opera House/200 Academy, BettySoo, Jim Brunberg, Wendy Colonna, Amy Atchley, Bruce Hughes, Eliza Gilkyson, Suzanna Choffel, Barbara Nesbitt, Colin Gilmore, Akina Adderley, Beth Bombara, Bonnie Whitmore, Natalie Price, Shawnee Kilgore, Echo Bloom, Amelia White, Jessie Torrisi, Jenifer Jackson.  

Organizations we are members of

recording academy
ATX Musicians
sims foundation
EQ Austin
City of Austin Music Commission.jpg

What are clients are saying

Jenny Dugas

Executive Director Austin Music Foundation

I’ve known Charlie and Adrienne for many years, having worked closely with both on the curation and delivery of educational programming and community initiatives through the Austin Music Foundation. Artists and industry alike have great respect for their broad-range knowledge and expertise of the music business. As graduates of AMF’s Leaders In Austin Music (LIAM) and Music Industry Collaborative (MIC) programs, I’m delighted to see this collaboration and their vision of launching Daydream Believer come to fruition.

In the press

Daydream Believer Creative named Change Makers of the Year

for PR, Marketing & Events by Austin Woman Magazine


Canvas Rebel Magazine interviewed Daydream Believer Creative's Adrienne Lake about her lifelong drive to help grow artists, pivoting during the pandemic, and the joy of having an exceptional business partner like Charlie Faye.


Voyage Magazine interviewed Daydream Believer Creative's Adrienne Lake about her beginnings at a DIY punk venue and what drives her in her work as a music consultant.


Daydream Believer Creative was featured in the May issue of Austin Woman Magazine. 


Daydream Believer Creative was featured in the March issue of Tribeza Magazine. 

We spoke with writer Liz Harroun about our beginnings and the services we provide for businesses, nonprofits and artists.


Daydream Believer Creative Launch Panel & Mixer with Austin Music Foundation

On February 9th 2023, we partnered with Austin Music Foundation for our launch via a panel and mixer at Native Hostel. The panel, titled "Building Your Team, Building Your Music Career," brought in a full house and focused on how artists can forge relationships with booking agents, licensing agents, record labels, artist management and publicists and how to best get noticed by these industry professionals.

The panel included:

  • Kevin Wommack (Loophole Management, Traffic Music Group) on management

  • Samara Simpson (Spaceflight Records) on label relationships

  • Enrique Bravo (Atomic Music Group) on booking

  • Melanie Lane (M Lane Agency) on licensing

  • Panel moderated by Adrienne Lake and Charlie Faye of Daydream Believer Creative (Consulting & PR)


Many thanks to all the panelists, Native Hostel, and especially our good friends at Austin Music Foundation.



Thanks for contacting us. We look forward to connecting with you.

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